Appendix B
NOTICE
BY
Performance Marketing Ltd
Re: Diet Patches
The Commissioner of Competition
has concluded that certain representation as made by Performance marketing
Ltd, Kevin Atkinson and Duane Gartman, for the promotion of the Dyapex
and Zyapex Diet Patches were false or misleading in a material respect
contray to paragraph 74.01(1)(a) (“false or misleading representation”)
and paragraph 74.01(1)(b) (“adequate and proper test”) of
the misleading representations and deceptive marketing practices provisions
of the Competition Act.
Link: www.ct-tc.gc.ca
Direct to Agreement: http://www.ct-tc.gc.ca/CMFiles/CT-2004-014_0001b_45ORB-12132004-5211.pdf
Representations
These representations gave the false and misleading general impression
that the use of the Dyapex and Zyapex Diet patches would, without the
need for dieting or physical exercise:
- cause weight loss in the
range of 3 to 8 pounds every week:
- reduce appetite, control cravings and speed up metabolism; and
- is a safe natural weight loss product.
The company has agreed, among
other things, to stop using SPAM as a means of marketing, to change the
representations it makes on its corporate and affiliate websites, to establish
and maintain a compliance program to ensure that it abides by the deceptive
marketing provisions of the Competition Act.
Refund
The company has also agreed to refund the purchase price of the patches
to any person who purchased the Dyapex and/or Zyapex Diet Patches from
the company in the period from January 1, 2004 to the present. Details
with respect to how to obtain a refund may be found at Dyapex,
Zyapex Diet Patch Refund.
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